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Episode Info:

We like highlighting the stories behind the brands we love. That’s why we reached out to Daina Trout, the coolest Co-Founder in the land + the CEO of Health-Ade. She has an incredibly interesting, grass roots story – and she’s raw + honest about the struggle that all entrepreneurs experience along that journey.


Daina started Health-Ade Kombucha in 2012, alongside her husband and best friend. She was working in corporate America when she decided to pursue her passion for “real” food and develop the best-tasting, highest quality kombucha on the market. Under her fearless leadership, Health-Ade has grown from a small production, artisanal item made in a tiny apartment and sold at local farmers markets into the fastest growing brand in the category, now available in more than 12,000 stores and restaurants nationwide.


We talk about...


  • Create & Cultivate
  • Daina’s story
  • Why kombucha?
  • The struggle of starting a business
  • Keeping up with demand
  • Forcing yourself into the unknown
  • Tapping in to intuition
  • The ups + downs of starting a business with your husband + best friend
  • Why people invest in you
  • Women need to acquire more capital
  • Taking a 60% pay cut (and why it was a bad idea)
  • The kombucha scandal
  • What it means to make fermented food
  • Hitting goals
  • New flavors on the horizon


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The Almost 30 Podcast is edited by Podcast Masters

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