Tune in every week for inspirational insights, tips, and stories from successful business owners, leaders, and entrepreneurs who are doing good in the world. Alisoun Mackenzie and her guests share fascinating discussions with the intention these will empower you to develop a profitable and meaningful business that is a force for good.Read more »
Tune in every week for inspirational insights, tips, and stories from successful business owners, leaders, and entrepreneurs who are doing good in the world. Alisoun Mackenzie and her guests share fascinating discussions with the intention these will empower you to develop a profitable and meaningful business that is a force for good.Read Less
Cause marketing campaigns often start out with good intentions but don't always have intended impact.
In this episode I interview Nada Fornier who developed some of the most successful global cause marketing campaigns with Proctor and Gamble.
During our conversation we discuss:
This episode is packed with examples of campaigns and stories of people on the ground who have 'benefited' from them.