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Episode Info

Episode Info:

Increasingly doing good is no longer good enough when it comes to consumer, staff and investor expectations about the role of business.


In this podcast episode I share: 


  • Why it's important for businesses of all sizes to stand for something
  • 5 steps for becoming known as a brand that cares
  • How to get clear on what your business stands for and define your social impact statement
  • The importance of taking visible action aligned to what you say you stand for
  • How the UN Global Goals can be a good framework to help with this


Give-to-Profit Resources Website Community Business for Good Conference Give-to-Profit Fundraising Challenge   Give-to-Profit book: Amazon UK Amazon US The Book Depository Facebook   Follow Alisoun Mackenzie Website TEDx talk Facebook Twitter LinkedIn Heartatude Book     © Alisoun Mackenzie 2018


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