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You have a startup idea. Now what? This video is going to take you through the key facets of a business model and the industry environment to help you build conviction that your startup idea makes sense before you start. It’s not just a list of things to test in coffee shops and with a live product to validate it. If you internalise all the key factors, you’ll be able to rapidly evaluate each and every idea you have and hopefully help you mitigate wasting time on ideas that are doomed to fail for reasons you could have predicted.

Book consulting call:

You can read the blog here:

A meaningful founder exit is not the same thing for venture capital:

Your solution is not my problem:

How big can this get? This market sizing question has killed many startup fundraises:

Shrinking a market and owning it:

If you do this one thing your startup business model is doomed to succeed!:

Perfect Pitch Deck:

Passion is over-rated. Build a better mousetrap instead:

Investible Founding Startup Teams:

The real reason to launch faster (not talked about):

Complete startup guide to start a blog and begin content marketing:

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