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Episode Info: Why The Navigation on Your eCommerce Website is So Important Having a simple and easy-to-understand navigation is essential to any e-commerce site. The strategy is to make it clear where you want people to go. This will establish the hierarchy of all the content and products in your store. It all comes back to not making people guess about where to go. You want to guide them to right place in the shortest amount of clicks. Doing this will decrease any confusion and increase conversions. Also, use dropdown menus only if it makes sense. You do not want to clutter your top navigation with every single page from your website.Make more money from your website. Get your conversion plan at

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