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Episode Info: A member of our own team, Jessi Bixler brings a unique perspective to AJi as a previous client and current Customer Experience Manager. With an invaluable ability to assist new and potential customers on their goals and strategy through digital initiatives, Jessi’s passion for digital marketing is contagious. Having a strong working knowledge of the construction and manufacturing industries, she has steered a number of large and small scale projects including website modernizations, extranet development, custom applications, CRM implementation, automated workflows, social media best practices, marketing and content strategies, video production, email distribution and executive-level reporting. The Threes 1. Dig deeper. Take the time to connect with people who have no direct impact on the project or service provided. This may be an opportunity to build brand relationships, uncover gaps in a process, or generate positive reinforcement for a job well-done. 2. Be relatable. Marketers work directly with the customer, stakeholders, executives and other employees who contribute to what is needed. Take 5 minutes to explain to the guy who makes countless batches of paint, or the woman who signs the checks, or the intern sitting at the receptionist desk who is scared to make eye contact why the video/graphic/email/brochure. We all want to be a part of something bigger. 3. Ask Questions. Ask questions that may be unrelated to the project at hand. Understand fully the big picture, but include the purpose so people on the other end of the questions don’t feel threatened. Influencers Marketing: MarketingProfs and Content Marketing Institute are excellent go-to sources. LinkedIn Pulse is also a good way to thumb through shorter posts waiting in line for coffee. Entrepreneurship and Development: For sources and inspiration, Harvard Business Review and Mashable are great reads. Health and Wellness: Taking care of one’s self, expanding consciousness and finding a deep sense of peace and love is an important part of balancing life’s challenges.
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