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Episode Info:

The only thing you have to do is lower your expectations and take a chance on being somewhere important.

It might sound easier said than done, but if you do you'll increase your chances for a successful introduction to inspiration.

Which will allow you the opportunity to execute on ideas that have the potential for people you've never meet to feel like they know you.

That makes your job a lot easier when you actually have the opportunity to get to know them for real.

That's what I talk to Alex Salmon, of The Salmon Agency, about exactly where his inspiration came from.

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