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Episode Info: Most agency owners find value in talking with their peers and understanding the challenges that they share in running PR firms. The PRSA Counselors Academy is a special interest group within the Public Relations Society of America that brings together agency entrepreneurs through events and other programming. The Immediate Past Chair of Counselors Academy, Chuck Norman, joined Chip to talk about the group and how it brings benefits to agency owners. In addition to his volunteer role, Chuck is also the owner of S&A Communications. In this episode, you will learn more about Chuck’s journey, as well as specific examples of the work that Counselors Academy does to bring together agency principals and experts. Resources S&A Communications PRSA Counselors Academy Public Relations Society of America Ken Jacobs Sharon Toerek Chuck Norman on: LinkedIn | Twitter Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. CHIP: Hello, and welcome to another episode of Chats with Chip. I am your host, Chip Griffin. And my guest today is Chuck Norman. He is the owner of S&A Communications, and the immediate past chair of the PRSA Counselors Academy. Welcome to the show, Chuck. CHUCK: Thanks for having me today. Chip. CHIP: I am happy to have you here to talk about both your agency as well as perhaps more importantly, at least for this show, the counselors Academy and all the benefits that that has for agency owners, particularly those who may not have heard of it before. So before we dive into the conversation, why don’t we learn a little bit about S&A Communications and Chuck Norman? CHUCK: Sure. Well, I’ve been practicing since 1996, and been with my agency for about 18 years now. We are a full service agency and like many of us over the years, we’ve had to get creative on how we continue to stay competitive and relevant. And even though we started out back in 1982 as a traditional public relations agency over the last almost 20 years We’ve added our digital in a number of other things that complement our field of public relations. And really help strengthen the value and offerings that we can share with our clients. So where there’s about 40 of us here, and we’re based in the Research Triangle region of North Carolina. And fortunately, I’ve really appreciated prsa over the years because I’ve learned a lot, first and foremost, but I’ve also made some connections around the world by this organizations relationships, and it’s really great because got somebody just about in every city in the United States and Canada that can reach out to you if we need feet on the ground somewhere. But we’ve really enjoyed, you know, how the evolution of our agency has taken place, and I feel like we’re, you know, set for 2020 and beyond to remain competitive and relevant. CHIP: That is great and PRSA is a great resource for communicators. And it’s also a great resource for agency owne...
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