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Episode Info: Agencies have a constant need to “feed the beast” when it comes to content creation. Public relations and marketing firms have always had a strong reliance on the written word, but as clients become publishers and social media places increasing demands on scribes, the challenge of finding and managing writers only grows. On this episode, Gideon Stein of Write Label explains how his team has built a roster of writers to help meet that need. There are lessons and ideas for anyone who is looking to outsource writing responsibilities or build their own network. Gideon discusses a wide range of topics including: Write Label’s approach to filling client requests Managing writers for maximum results Recruiting new writing talent How Write Label extends the range of many agencies The role of AI and machine learning in the writing process You will also get to hear the funny story of how Write Label came to be what it is today. Resources Write Label About Gideon Stein Gideon serves as the CEO of Write Label. Previously, he was founder and CEO of LightSail Education, prior to its sale to an international private equity fund. A leader in the national education landscape, Gideon serves on boards of several nonprofit organizations including New Classrooms, Narrative 4 and Chalkbeat. He is also the President of the Moriah Fund. Prior to LightSail, Gideon co-founded and served as President of Future Is Now Schools, and he was Founder, Chairman, and CEO of the enterprise messaging company Omnipod, Inc. (now a division of Symantec). Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. CHIP: Hello, and welcome to another episode of the Chats with Chip Podcast. I am your host, Chip Griffin. And my guest today is Gideon Stein. He is the CEO of Write Label. Welcome to the show, Gideon. GIDEON: Thanks so much, Chip. Great to be here. CHIP: Yeah, it is great to have you here. And even though we do not record the video of this for posterity, it is interesting to note that as we were acknowledging we have the same Barber, so I assume that means that we’re smart. So I think I think every guy I’ve ever known with a shaved head was a smart guy. So I’m looking forward to GIDEON: my great uncle used to say that God made a few perfect heads and the rest he covered with hair. CHIP: That’s a great line. I may have to borrow that one. Well, before we dive into the the conversation, why don’t you share a little bit of your background and what right label is? GIDEON: Sure. So I actually came to write label about two years ago now. The company was formed a couple years before that. It had been a social network for comedy writers, where people would come and compete to come up with the funniest Wine on a bunch of different news stories of the day and the company would also post contests and challenges for writers. And it was really meant to be a social network, an aggregation of folks coming together to compete an...
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