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Episode Info: It’s one thing to believe you need to improve profitability at your agency, but where do you go for the metrics and benchmarks that help you grow your profits smartly? One resource is Marcel Petitpas and The Agency Profit Podcast. He’s also the CEO and Co-Founder of Parakeeto, a software company that helps agencies improve their service — and their margins. On this episode of Chats with Chip, Marcel explains some of the numbers that every agency owner should be watching, including why each is important. He also has some suggested guidelines for how to benchmark yourself against your peers. Resources Parakeeto Agency Profitability Toolkit The Agency Profit Podcast Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. CHIP: Hello, and welcome to another episode of Chats with Chip. I am your host Chip Griffin, and I am here today with Marcel Petitpas, CEO and co founder of Parakeeto, and the host of the Agency Profit Podcast. Welcome to the show, Marcel. MARCEL: Thanks for having me, Chip. It’s an honor and a pleasure to be here. CHIP: It’s great to have you here. We had a an opportunity to record a podcast episode on your show not too long ago. And that was a lot of fun. So I said, What the heck, why not do what on my show as well. And we can talk about one of my favorite topics. So I know one of yours as well, profitability. MARCEL: profitability. I love talking about it. So let’s let’s jump in. CHIP: And it does seem sort of like it would be malpractice for me to have on the host of the agency profit podcast and not talk about profits. But before we do that, Marcel, why don’t you tell us a little bit about para Quito and yourself to give our listeners a base of knowledge before we get in? MARCEL: Absolutely. So yeah, as you mentioned, I’m the CEO of a software company called Parakeeto and our whole mantra what we’re out to do is make it easier for agency owners to manage the profitability of their business as you know, Chip Running a service business is more challenging than other business when it comes to profitability because of the nature of having to earn revenue after we sell it. And so a lot of things that go into getting better at that are tracking the right numbers and having those numbers in front of you at the right time. And being able to interpret and understand those numbers so that you can make strategic decisions about how to get better at being efficient in your business and where to invest your energy as a business owner. So we’re trying to save people from the pain of drowning in spreadsheets when they’re trying to figure this stuff out, make it easier, make it more accessible, and really give small agencies the kinds of tools that huge agencies have had for a long time, but I’ve never really been available to the small guy. So that’s what we’re trying to do. And our show our podcast is just aimed at helping educate people on all things prof...
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