Agency Leadership Podcast

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Chip Griffin and Gini Dietrich share practical advice for PR and marketing agency owners build better businesses.Read more »

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Q&A about agency budgets, exits, benchmarks, recession fears, and more

2 days ago · 58 minutes

In this solo edition of the Agency Leadership Podcast, Chip Griffin shares answers to a wide range of questions put to him in the latest Ask Chip Anything webinar. It’s a departure from our usual format, so we’re interested in hearing what you think. Should Chip and Gini do occasional AMA/mailbag style episodes? Among the topics Chip covers are: How to prepare your agency for a recession How big your agency needs to be in order to be sold How to budget for 2020 Which time tracking tool to use How to decide whether to move from freelancer to agency owner Which benchmarks matter to the business Transcript Hello, and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin. And Gini is not with me this week. As you may recall, if you listened to the last episode, we’re recording a couple of solo episodes. And so Gini did one on the last one. And now it’s my turn. I’m actually going to do something a little bit different here, and I’m curious to see what you all think about it. So welcome your feedback. Just shoot me an email Chip at agency leadership dot com. And what we’re going to do this week is I’m going to share with you a recording of an Ask Chip Anything session that I did recently that has a whole session series of questions from agency owners and executives for things that are on their mind. And so I gave quick responses to as many of them as I could, it’s going to run longer than a typical episode. But I’m interested both in the format here as well as the length and if this is something that you’d be interested in seeing more of on at least an occasional basis of the agency leadership podcast in the future. So with that, let’s dive into the questions. One of the things that I note is that a lot of the questions, as always seem to be about the coming recession. And this is something that Gini Dietrich and I talked about in the last couple of episodes of the agency leadership podcast, so I’ll include a link to that in the notes for this broadcast when I put it out, but in general, what I’d like to say in response to some of the specific questions because it looks like some of the folks have listened to the episodes of the agency leadership podcast and had some follow ups. One of them was, how can I take advantage of the recession? And I love that question because it really puts you in the right mindset to think about the possibility of a recession, not simply as a challenge, because it absolutely will be that there’s going to be pressures on your business, when we get a recession, whether that’s in six weeks, six months or six years from now. And so you want to make sure that you’re, you’re well buttress against any of the challenges that can come up, you want to make sure that you’re focused on diversifying your revenue not being too dependent upon particular clients, making sure that you have a rational cost structure, that you’re not in a position where you’re top heavy w...

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Agency Leadership Podcast

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Most Recent Episode

Q&A about agency budgets, exits, benchmarks, recession fears, and more

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Agency Leadership Podcast

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Related Shows

Most Recent Episode

Q&A about agency budgets, exits, benchmarks, recession fears, and more

Episodes of This Show

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