Agency Leadership Podcast

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Chip Griffin and Gini Dietrich share practical advice for PR and marketing agency owners build better businesses.Read more »

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How to build culture and keep employees engaged at your newly remote working agency

7 days ago · 28 minutes

PR and marketing agencies around the world have been forced to abandon their offices and work together as a team remotely. This can be a challenging transition for many reasons, but the challenge of maintaining a positive company culture is magnified. Chip Griffin and Gini Dietrich discuss how agency leaders can engage their employees effectively without becoming micromanagers. It starts with strong communication and a willingness to innovate. It improves through feedback and adaptation. In this episode of the Agency Leadership Podcast, Chip and Gini share their experiences in building culture while running remote and hybrid businesses. The practical advice they share will help you become a more effective manager of your own newly remote team members. Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. CHIP: Good. Hello, welcome to another episode of the Agency Leadership Podcast. I am Chip Griffin. GINI: And I am Gini Dietrich. CHIP: And if you are watching this, you know that we’ve done this one in video if you are not, it’s because you’re listening in audio, or because I totally screwed up the video because this is a first a first time ever, and we’re not doing something chintzy, like a zoom recording. We’re going all out. So if you’re watching this, you should be seeing lower thirds and fancy graphics. And GINI: also, I mean it is like it’s fancy. I feel like I’m on some cnn broadcasts or something. It’s nice. CHIP: Our audience is slightly smaller than cnn Unknown Speaker slightly. CHIP: Maybe particularly these days. I think a lot more people are watching the news these days. But in any case. So we have a topic today. So we’re not just reading about the fact that we’ve got Unknown Speaker Wi Fi video, CHIP: cameras and all that kind of stuff. We are going to talk about How to Build culture for all those agencies that were not remote to begin with and have now become remote agencies, a lot of them are worried about how do you keep team culture? How do you bring your team together? How do you keep them engaged? And so that’s what we’re going to talk about today. And it’s something we’re very well suited to, because I’ve worked in a number of businesses that have either been all remote or partially remote. Right? Of course, your current business is all remote. But you transition from having an office to many years ago? GINI: I did. Yes. Yes. Yeah. It’s interesting, because it keeps coming up with agency owners, which is it’s even though states are reopening, we’re still thinking that we probably won’t go back to being in an office anytime soon. So what does that look like for a company culture? How do we continue to build what we have? How do we continue to keep employees engaged and still be productive and efficient? CHIP: And it’s a thief I’ve already screwed it up. I got the wrong word. So And I miss anticipated but it is the wonders of rec...

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Agency Leadership Podcast

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How to build culture and keep employees engaged at your newly remote working agency

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How to build culture and keep employees engaged at your newly remote working agency

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