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Episode Info:

On this episode of The Advanced Selling Podcast, Bill and Bryan host a special LIVE recording in Indianapolis Indiana. 

Have you ever wondered, why did I lose that deal I worked so hard to get? If so you're in luck! The guys give you a framework on how you can determine not only why you lost the deal, but why you you won a deal as well. 

Also, Bill gives you his custom acronym, F.E.C.E.S., on why frameworks are so important to the sales process. 


Want to have Bill or Bryan at your next sales meeting? Send us an email to or go to and click on the Come See Us button at the top!

Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game.

Be sure to join the Advanced Selling Podcast LinkedIn Group


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