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Marketing Mary. Developer Dave. Consultant Carol... We've all built "buyer personas", but can we truly say that we understand our customers? Claire Suellentrop of and Forget The Funnel is super passionate about this topic, so I caught up with her to explore the world of customer research and uncover how marketers can better understand their customers. In this episode we hear about: - what it really means to be customer-centric - how you should go about building buyer personas - the jobs-to-be-done framework and how marketers can use it to conduct customer research - questions to ask in customer interviews - how to apply your findings in your marketing Links: User List >> Forget The Funnel >> Claire's JTBD Interview template >> When Coffee & Kale Compete >> Alan Klement's post on Copy Hackers about jobs to be done >> Switch: How to Change Things When Change Is Hard >> Claire's recommended resources >> Follow Claire on Twitter >> --- Advance B2B >> Follow The Growth Hub on Twitter >> Follow Edward on Twitter >>


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