The Growth Hub Podcast
About This Show
Uncovering stories behind SaaS success!
We catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Edward Ford of Advance B2B.Read more »
Most Recent Episode
Nicola Anderson - VP of Marketing at GoCardless - Innovation, Diversity & Coaching in SaaS
Nicola Anderson is VP of Marketing at GoCardless and she joined us on The Growth Hub Podcast to explore the topics of innovation, diversity, coaching, and personal-development in SaaS.
This is one of the rawest interviews we’ve had on The Growth Hub Podcast and this episode all comes back to development on multiple levels, including as a SaaS company, as a marketing team, and as an individual.
In this episode we discuss:
- The ingredients needed for innovation, how it’s impacted teams at GoCardless, and the building blocks needed to start building a culture of innovation
- The importance of diversity in SaaS and what we can do to address the issue and get more women in tech
- Imposter syndrome and how to overcome mental barriers that may be blocking your self-development
- The differences between coaching & mentoring as well as how to develop yourself and those around you
GoCardless >> https://gocardless.com/en-eu/
Brené Brown on vulnerability >> https://www.ted.com/talks/brene_brown_on_vulnerability
Play Bigger >> https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619/ref=sr_1_1?s=books&ie=UTF8&qid=1528121181&sr=1-1&keywords=play+bigger
Slaughterhouse Five >> https://www.amazon.com/Slaughterhouse-Five-Novel-Modern-Library-Novels/dp/0385333846
ChartMogul Blog >> https://blog.chartmogul.com/
Occam's Razor >> https://www.kaushik.net/avinash/
Follow Nicola on Twitter >> https://twitter.com/nic365
Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdwardRead more »