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Episode Info: In the second Blue Kite Insight podcast, we examine the computer-based interpretation of textual and unstructured data. CXO Adrian Tennant and Gary Zucker, Vice President at Ascribe, discuss the adoption of text analytics among researchers within corporate in-house consumer insights teams and agencies. Listen to the interview to learn more about how text analytics can support both quantitative and qualitative research and help explain the “why” missing from Big data.Read more »

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