The Blue Kite Insight Podcast
About This Show
Blue Kite Insight's podcast provides practical information for anyone interested in neuromarketing and consumer engagement research. Podcast topics include study design, research methods, sampling, biometrics, and data analysis. Case studies demonstrate how insights from mixed research methodologies can help inform and direct user experience (UX) design. Research company Blue Kite Insight's co-founders Terri Cordova-Hewitt and Adrian Tennant host the podcast.
Most Recent Episode
The Blue Kite Insight Podcast - Episode 2
Oct 25 2017
In the second Blue Kite Insight podcast, we examine the computer-based interpretation of textual and unstructured data. CXO Adrian Tennant and Gary Zucker, Vice President at Ascribe, discuss the adoption of text analytics among researchers within corporate in-house consumer insights teams and agencies. Listen to the interview to learn more about how text analytics can support both quantitative and qualitative research and help explain the “why” missing from Big data.
Episodes of This Show
Jun 26 2017