Unforgettable: Marketing | Niche | Personal Brand |Sales | Communication | Business | Visibility
About This Show
Tune in to Unforgettable if you struggle to talk about what you do in a clear, compelling way or are frozen in place because you don’t know which niche to choose. Through practical guidance, interviews, and hotseats, your host Adria DeCorte will help you lay the foundation of your personal brand so you know what to say to potential clients in discovery calls, what content to create, and what words to use when you promote yourself. Because money spent on copywriting, marketing, and advertising will be wasted if you don’t first get clear on your value. Only then can you eliminate competition and convert ideal clients.
Most Recent Episode
68 Fine-Tune THIS for More YESes During Discovery Calls
My client, Holly Shaw, is a FABULOUS coach, and when she had the honor to speak in front of 120 actors at SAG in LA and ended up booking 46 discovery calls, she was stoked. But when only four of those 46 calls turned into paying clients, mostly one-off sessions, she began to suspect there must be a weak link in her discovery call process. We hopped on a call to diagnose where she was losing these clients, and discovered that when it came time to give people her prices and tell them about her package, her energy dropped and she felt kinda sale-shy and apologetic. Um, can you relate? So we did a Message Breakthrough dedicated to fine-tuning this specific piece of her discovery call process, and lo and behold... The very next day she landed a VIP client and sold a $1997 package with total ease using what we worked on. Listen to this week’s episode of Unforgettable to hear EXACTLY what we shifted and the language Holly used to “paint the picture” that led to these immediate results. Announcements: What’s your biggest struggle with leading discovery calls? Do you hesitate to name your price? Do you avoid the offer? Head over to the free Unforgettable Facebook group and let me know what you find most difficult when you’re leading a sales call. Make sure to tag me so I can see it, too. :) Feeling like your communication might be blocking clients from saying yes? Click here to find out if you’re making one of the 3 common mistakes I see coaches make when talking about their work on discovery calls, at networking events, and on their websites. Warmth, Adria P.S. Next episode you’ll hear all about how my guest Kathleen Ventura has built a profitable business and smoothly pivoted into a new niche through building real relationships rather than relying on time-intensive launches.