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Episode Info: In my podcast advertising book, I discuss the first pod sponsorship I ever heard, which was the ManGrate ads on the Adam Carolla Show in 2010. In this episode, we're going to get the story behind that ad campaign. I recently had the chance to chat with Evan McConnell, inventor of the ManGrate grill enhancement system. Our discussion was really interesting, and a fantastic opportunity to get the perspective of a veteran podcast advertiser. In this interview, we discuss how the ManGrate started to advertise on podcasts, the results they achieved, and the challenges of running year's worth of marketing campaigns across multiple podcasts... Have questions or ideas for future episodes? I give out my podcast advertising agency email address within the episode, and I'd love to hear from you! Thanks for listening, Glenn Rubenstein ADOPTER Media
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