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Episode Info

Episode Info:

In this Outperform episode we discuss what the term “Partner Marketing” means to most brands, why and how the term is changing and what the future holds for this evolving marketing channel. 

  • What is happening that’s shifting brands' perspectives on the term Partner Marketing.
  • How the wants and needs of both brands and Performance Partners® are changing.
  • Bob and Helen’s perspective on whether Partner Marketing is synonymous with Affiliate Marketing.
  • How Partner Marketing is likely to evolve in the coming years and what that will look like.
  • Challenges that could arise to slow the evolution of performance-based Partner Marketing.

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