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Episode Info

Episode Info:

In this episode, we unpack what CPA means in the world of affiliate marketing and why affiliate partnerships typically result in one of the lowest CPA marketing options for brands.

Show Notes:

  • Why the cost per action compensation model is a key differentiator in affiliate marketing.
  • Why affiliate programs tends to be a natural next step for younger brands that have been primarily leveraging paid social and paid search marketing to acquire clients and build brand recognition.
  • What larger, more establish brands tend to want from their cost per action compensation structures.
  • How CPA plays into how larger brands are testing campaigns and strategies with new partnerships as well as optimizing their existing partnerships.
  • How a brand’s affiliate team worked with their public relations team to align their influencer marketing campaigns within the affiliate model and pay those influencers on a cost per action basis.
  • What makes it possible for brands to know when a compensation-worthy action has been taken and refine that to optimize their partnerships.

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