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Episode Info

Episode Info:

In this episode of Outperform we discuss return on ad spend (ROAS), its role within affiliate marketing and why affiliate’s CPA model tends to equate to a higher ROAS.

Show Notes:

  • Why ROAS has become more of a focus for brands in recent years.
  • New partnerships brands are entering into via their affiliate program and how that’s impacting return on ad spend.
  • Challenges some brands face when trying to increase their return on ad spend – in their general digital marketing and within their affiliate programs.
  • Why ROAS is typically higher with affiliate marketing.
  • Insights from a leading direct-to-consumer meal delivery company on why they’re moving the majority of their digital marketing budget to affiliate.
  • ROAS misconceptions with affiliate marketing.

Hear more affiliate marketing industry insights on our Outperform podcast at https://www.accelerationpartners.com/resource-center/our-podcasts/

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