In this episode of the Accelerate podcast, Brad sits down with Ben Moore from Pixel Union to talk about the advantages of using themes for your product and business, as well as the disadvantages. Find out how choosing the wrong platform for your product can go wrong by not knowing the difference between a professional app building company and somebody who builds apps for a secondary purpose. Listen in to hear their insight on the biggest trends in the market right now, and what retailers should be taking advantage of. For more information on themes and apps, visit Ben Moore's agency Pixel Union at pixelunion.net. Also visit them on Instagram, Facebook and Twitter for a more behind the scenes look at their agency.