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Episode Info: Ben Ponder is a self-taught marketing expert and the CEO of SKU, an Austin-based startup accelerator program.   “Nike is not selling us shoes right? They’re not selling us apparel. They’re selling us an identity and an aspiration.” - Ben Ponder   Ben helps entrepreneurs build some of the nation’s most promising consumer product companies working alongside some of the savviest mentors from Whole Foods, Deep Eddy Vodka, and Yeti Coolers. The end goal? Help startups build their brand, increase velocity, and grow their margi
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