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Episode Info

Episode Info:

Conrad had a job consulting startups on how to grow their user base - something he learned with his own financial app first and then turned into a consulting career. He created a course about growth hacking just to generate leads but as that course kept making money he was forced to pay attention to the course business, creating and applying the same growth advice he was giving out into his own venture; in this episode he talks about why free courses from MIT might not be as good as a paid course, paying attention to what platforms you use to keep control of your content, the future of online learning and how it’s going to spread knowledge all over the World, and the best and worst practices for course creation, mistakes that people make and how you can avoid them.


Like the show? Comments or questions, email Grant


Listen to this episode to find out:

  • How courses are on the way to become more about lead generation than passive income
  • How courses help your branding by positioning you to become an expert
  • If you are able to objectively apply the advice you give in your own businesses
  • A technique of giving yourself advice on the third person to make things clearer
  • An analogy explaining how Teachable and Udemy compare to Etsy and Shopify
  • Why free MIT courses might not be as valuable as a well-made, paid course
  • How the rates of completion and goals for students matter on the end
  • The imbalance between the amount of things that we know and how many people don’t know those things
  • The trends of online education, and how it’s still in a very early stage
  • Best practices and worst practices of course creation


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