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Episode Info: Having a good quality Facebook business page and presence is a must for any customer who’s trying to grow its business. A good digital brand should include quality social media pages including Facebook, Google+, Twitter, Youtube, Yelp and more. This topic is one that I find myself covering quite a bit. Whether it's a conversation with a client or a presentation to a room full of business managers, this topic always seems to be of interest to many. Managing social media can be overwhelming, daunting, scary, confusing and downright frustrating, but it doesn't have to be that way. IF you start out with a plan and set reasonable expectations you should not only have success but have fun along the way. This podcast is designed to help you figure out Facebook and get better results from your social media and Facebook efforts for 2015. I'll go over a few things that will help you put together a Facebook plan, improve your online brand and post ideas.  In this episode I cover planning, online branding and why it's important, discuss a few simple post ideas and cover social media do's and don'ts.  Download this presentation SOCIAL MEDIA DON’TS Don’t use stock photography Don’t beg for people to like your page Don’t be a cheeseball Don’t be inappropriate Don’t be long winded or overly personal SOCIAL MEDIA DO’S Be creative Post what matters to your customers Posts should be relevant to your business and/or community Be funny Be interesting Have fun! STEP #1 START WITH A PLAN  Planning has lots of benefits, here are just a few: Stay within marketing budget Stay focused – have direction Measure success or failure Peace of mind "Planning Leads to Success" THINGS TO INCLUDE IN YOUR PLAN Budget how much $$ you will spend Budget time - when & how much time Identify who is responsible for social media Get specific Measure the success or failure of each campaign Review your results Adapt your efforts to what works, drop what doesn't

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