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The green building movement has both benefited and been harmed by the development of green building rating systems. The benefit is that the rating systems have introduced people to the issues of ecological design in easy to grasp pieces. The harm has occurred because people think that green design is about simply adding these pieces to a project; potentially adding cost, inefficiency, and in some cases actually more harm to the environment. Sustainable design requires a different mindset or mental model. This model enables looking at systems in a more complete way. Instead of looking at just the physical elements of the building, the invisible connections between the elements need to be understood. In this episode, Bill Reed of Regenesis discusses how integrative thinking improves the design process to deliver high performing buildings that enrich communities and create healthy environments. BILL ON SOCIAL LinkedIn: https://www.linkedin.com/in/bill-reed-340aa42/ About 3P Theory: Founded by Mike Brown in 2018. This is 3P Theory, the podcast for AEC professions seeking to elevate their knowledge on green building strategies and practical design collaboration for sustainable mindsets. Bringing you change-makers, innovators and sustainable leaders whose projects and careers have positively impacted the industry. If you're looking to get inspired, motivated, and fired up to take ACTION towards a greener planet you're in the right place. Don't miss our bi-weekly episodes, hit subscribe: Website: 3ptheory.com Get to know Mike Brown LinkedIn: https://www.linkedin.com/in/mbrownjr/ Facebook: https://www.facebook.com/mikecharlesjr Instagram: https://www.instagram.com/mcharlesjr/ Twitter: https://twitter.com/mikeycharlesjr

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