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Episode Info:

On this episode, I cover the five core tenets of Amazon's success. This is actually based on an interview with Jeff Bezos' in 1999. Here is the video: https://youtu.be/GltlJO56S1g

At the time he said that he believed that Amazon's long-term success relied on focusing obsessively enough on:

  1. Customer experience
  2. Product selection
  3. Ease of use - Digital and Physical User Experiences
  4. Low prices
  5. More information to make purchase decisions

"If there's one thing Amazon.com is about, its obsessive attention to the customer experience"

"What matters to me is do we provide the best customer service" 

"internet from smitchernet"

"In the long term, there is never any misalignment between customer interests and shareholder interests"

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.   That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

 

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