The JPK Show
About This Show
From inspirational entrepreneurial journeys to cutting edge research, we'll explore the processes, techniques and fundamental truths at play. Learn first hand how great thinkers think. Realise new approaches to solving problems. Understand the problems that individuals, businesses and the world face from experts who tackle them. We’ll uncover the key insights that can empower you to think better. So that you can make the future.
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04 - Oli Perron - Growing Lunchd, maker of remarkable lunches for teams, meetings and events.
Lunchd started out in Oli’s kitchen. His vision was to provide delicious and healthy lunches to small businesses.
He has a history of roles in the food industry, including working as a chef and supplying fresh produce to business’ canteens in London.
After moving to Bournemouth he started to sell vegetables to restaurants on a small scale. However, without the benefits of economies of scale and a small amount of starting capital, the business didn’t take off.
After spending a few years at a digital agency as an account manager, Oli decided that he needed to move back into the food industry. Leveraging his newfound experience he tried to start selling fresh produce to restaurants and hotels again.
It wasn’t long before the agency that Oli used to work at requested some lunches for a meeting. This was the beginning of Lunchd.
Pictures of Oli’s food soon reached Twitter, attracting other local agencies to place orders. This helped grow the company through word of mouth. Many of Oli’s customers would go on post pictures of his lunches, making social media an instrumental part of Lunchd’s growth.
Oli worked hard to leverage the exposure he was getting on social media. He was chopping with one hand while tweeting with the other!
He also started a vlog which helped businesses outside of the digital agency world discover Lunchd.
His supply of lunches to meet ups in Bournemouth also helped with exposure, since they allowed him to reach a new audience who’d get to try his offering first-hand.
Interestingly, the idea for Lunchd is something that Oli had considered before without actually starting it. He thought that it was something that somebody else should do. It wasn’t until he got that initial request for lunches that he took on the challenge himself.
When starting out there was little competition, or so Oli thought. Looking back on it Oli notes that there were not many businesses offering the same thing as Lunchd, however almost everyone was still eating lunch.
This highlights a benefit of being customer obsessed. Rather than focusing on your solution and considering the competition to be businesses that offer a similar solution, you should look at your customers and the problem that you are solving for them. It naturally follows that your competition are the businesses that are solving that same problem.
Lunchd have a slim menu that changes each day. This reduces wastage and saves money so that they can use better produce