The Weightlist Podcast
About This Show
Beer. Enrollment Management. Data. In that order. Join Thom Golden, Ph.D. and Brad Weiner, Ph.D. from the Data Science Team at Capture Higher Ed as they discuss the innovative edge of tech, data, and enrollment management.
Most Recent Episode
Episode 11 - Attributing Success in a Complex Recruitment Environment
Now that May 1 has come and gone, how are enrollment planners assessing the effectiveness of their recruitment effectiveness across a variety of related and interlocking tactics? As is the case in other areas, the dominant thinking in enrollment management is antiquated compared to the advanced marketing attribution models that exist in other industries. In this episode of The Weightlist, Thom and Brad walk through how multi-channel marketing attribution has evolved in the online retailing and marketing space and what strategic enrollment management can learn from it. Beers: Thom: Braxton Brewing Company, Covington, KY, www.braxtonbrewing.com, Revamp IPA, https://untappd.com/b/braxton-brewing-company-revamp/1950592 Brad: Red Hook Brewing Company, Woodinville, WA, redhook.com, American Pale Ale, https://untappd.com/b/redhook-brewery-american-pale-ale/1528689 References: Brad’s Number: https://nces.ed.gov/datapoints/2016406.asp https://www.nerdwallet.com/blog/loans/student-loans/college-students-fafsa-money/#table Thom’s Number: Elon Musk and Data Exhaust: https://www.theguardian.com/technology/2013/feb/14/tesla-post-data-times-review Inside Higher Ed, Discounting Keeps Climbing, https://www.insidehighered.com/news/2017/05/15/private-colleges-and-universities-increase-tuition-discounting-again-2016-17 Move beyond last click attribution in AdWords, https://adwords.googleblog.com/2016/05/move-beyond-last-click-attribution.html R package Attribution: http://analyzecore.com/2016/08/03/attribution-model-r-part-1 New York Excelsior Scholarship: