We Could Make That
About This Show
We Could Make That is all about the stories of indie food makers who've struck out on a noble cause: to make the world as tasty as humanly possible. In each episode, Andrea Wien digs into their backgrounds, motivations and passions to decode why and how they started their businesses and the lessons we can each take back to our own kitchens and lives.
Most Recent Episode
Bringing Buckwheat, An Eastern European Staple, To The American Mainstream
5 days ago
Leeann Rybakov grew up in Kiev, Ukraine, where buckwheat is ubiquitous on every table. And while her mom continued to serve it once they moved to the United States, Leeann didn’t see it around all that much -- not that she really thought about it anyway. After working for eight years at her family’s logistics company, her husband encouraged her to follow her passion for cooking and attend culinary school and launch a food company. Enter buckwheat. As she toiled away on concepts for a healthy bowl company, she started making “noshes” to keep herself energized. She didn’t think much of these buckwheat-based, no sugar snacks until a friend stopped by one day. As he devoured one after the other, he yelled, “buckWHAT?!” and the rest, as they say, is history. I talk to Leeann about the current challenges she’s facing, what she wishes she’d known before launching and what it’s like to have a baby while you’re also bootstrapping a business. She also gives me the skinny on buckwheat, including how to enjoy it if you’ve never dabbled and the myriad of health benefits associated. Full show notes: wecouldmakethat.com/buckwhat