Oli and Tom have already introduced you to the world of YouTube advertising, this episode takes what you’ve learnt one step further... Focusing on the two ‘Big T’s’ of YouTube advertising - Traffic and Targeting, this episode of Path To Purchase helps you create the right type of YouTube ad, for the right audience. There are so many different types of YouTube adverts you could create, which gives you so many different targeting options. While this offers you huge potential to reach your customer avatar, it can also be daunting if you don’t know where to start. Fear not - Oli and Tom are here to share their expertise with you, so that you know that you’re investing in ads that are going to resonate with your target audience.