PJ Simmons Jaime Jay welcomes PJ Simmons to today’s podcast. P.J. Simmons is the founder and director of Gospel Driven Entrepreneur and the host of the Gospel Driven Entrepreneur podcast. His heart is to equip entrepreneurs in connecting their faith to their work, intentionally engaging culture to bring about the kingdom of heaven on earth. P.J. lives in Atlanta, GA with his wife Ashley. Love Being a Husband and an Entrepreneur PJ just got married four short months ago as of the date of this recording. He is loving life and loving his business. Over the last 5 or 6 years, PJ has been in the non-profit space. The trajectory is not making a lot of money. PJ had an idea to create an opportunity to provide for his new family. He really wanted to learn about entrepreneurship. When PJ talks to entrepreneurs, he loves asking wantrepreneurs: * What is your passion? How can you leverage your enjoyment? * What is your ultimate goal? Identifying where they need to be in order to plan for the transition. One thing that PJ did with Gospel Driven Entrepreneur was spending the time to build an audience. His idea came from the question from figuring out where you need and want to be. PJ Found Podcasting The thought process for PJ a passion project, being a follower of Jesus, to help business owners intersecting the two worlds of work and faith. He wanted to help these leaders bridge the gap. When he started out, he tried to figure out a way to build a platform that was both affordable and easy to consume. He had to learn how network. He identified what his skills were by listening to what others said about him. He then figured out a way to put his best talents to use for others. PJ really enjoys engaging with his audience. Half the battle of building a brand is simply listening. PJ accomplishes this by engaging with his audience in a variety of different ways. Figuring out what the pain points of his audience is came from sending out surveys, phone calls, and answering questions every moment he could On the back end, PJ creates products and services to grow his business. PJ really thinks a thriving business comes down to a servant leadership perspective. Many entrepreneurs are really at a disadvantage when they go into business without a focus on serving. This is what drives PJ’s motivation.