Fitness + Technology
About This Show
Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. Each week, we bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises succeed in a new era. Hosted by wellness influencer and founder of Wellness Force, Josh Trent.
Most Recent Episode
034 Fitness Technology & New Training Methods
< 1 day ago
On episode 34 we're taking a 360° look with the VP of Sales for Power Plate, Craig Bradley, at how technology is impacting new training methods in the fitness industry. If you've been curious about whole body vibration training and how this technology along with many others is now changing both the group and one-on-one training experience, you're in the right place. But were not just talking about the Power Plate on today's show, we're also learning about the impact of new technology in the primary vertical markets, including real direct to consumer, blue-chip clubs, medical, and active aging segments, where Craig explains what he believes the next 24 months hold in both opportunities and growth potential for all fitness professionals. Craig also presents a handful of controversial ideas around exercise adherence and turns the personal training model upside down, as he shares about a pilot test in one of his former clubs where they gave away personal training, and how it actually earned more revenue for the club than when they charged. What are the various training methods we're seeing rise up in our space, fueled by new technologies? The answers to those questions and much more takeaways for club owners, operators, and fitness professionals right here, right now with Craig Bradley. About Craig Bradley Craig Bradley is the VP of Sales for Power Plate and Performance Health Systems. As a global business professional capable of blending sales and marketing skills with operational expertise to grow profits, Craig has a reputation for reducing costs and improving customer satisfaction in the fitness industry. With a vast understanding of the global market, Craig has deep expertise in the relationships between fiduciary responsibility and the value of diversity across multiple verticals. Listen To Episode 034 As Craig Uncovers What is whole body vibrational training Understanding the new training methods using technology Craig's vantage on the primary vertical markets in fitness: Real direct to consumer Commercial fitness space: elite professional, NFL, NBA, S&C Blue Chip Clubs: Equinox, Lifetime Active aging space Medical space Understanding the Power Plate: vibrational platform tha