WellAttended: Event and Theatre Marketing / Promotion
About This Show
WellAttended is a theatre and event marketing podcast for producers looking to increase their ticket sales. William Rader interviews today's most successful event producers once a week, so that you can learn new ways to promote your shows. Each episode ends with actionable advice that you can immediately use to increase ticket sales. Please make sure to subscribe.
Most Recent Episode
028: Turning Email Subscribers into Ticket Buyers with Clay Mabbitt
7 days ago
Clay Mabbitt discusses how to turn email subscribers into ticket buyers. He explains how to grow your list, how to build relationships with subscribers, the types of content to send, and how to tell if your emails are being effective. While working in the professional marketing world in 2010, Clay volunteered to promote a show he was appearing in at a small theatre in Indiana. During that process he realized many of the marketing tools and tactics that are commonplace in a more "corporate" environment are either unknown or misunderstood in many small theatres. The week after that first show closed he began work on SoldOutRun.com where he has since accumulated years worth of blog posts and podcast episodes about what he's learned in the process of translating his experience in the marketing world into the world of theatre. Show Notes: The Email Marketing Primer For Theatres - http://soldoutrun.com/email-marketing-primer/ The Big List of Theatre Marketing Tactics - http://soldoutrun.com/theatre-marketing-tactics/ Contact - http://soldoutrun.com/ask-me/ - Download our free marketing resources at https://wellattended.com/resources