WellAttended: Event and Theatre Marketing / Promotion
About This Show
WellAttended is a theatre and event marketing podcast for producers looking to increase their ticket sales. William Rader interviews today's most successful event producers once a week, so that you can learn new ways to promote your shows. Each episode ends with actionable advice that you can immediately use to increase ticket sales. If you're listening on iTunes, please make sure to subscribe.
Most Recent Episode
015: Increasing Ticket Sales with Direct Mail Marketing with Laurie Colton
2 days ago
Laurie Colton discusses how Venice Theatre uses direct mail to increase their ticket sales. She discusses the type of mailers they use, how much money they spend, their return on investment, and the most cost effective way to start marketing with direct mail. Laurie is the Director of Marketing and Public Relations at Venice Theatre which is the second largest community theatre in the United States. Born and raised in Chicago, Laurie holds a BA from Loyola University. She has worked in the fields of education, social services, and non-profit management at a variety of organizations in Chicago, Philadelphia, and Sarasota. Prior to coming to Venice Theatre in 2008, she was the Director of Communications for Habitat for Humanity in Sarasota. Show Notes: Welcome Wagon Wrike Every Door Direct Mail Venice Theatre Facebook Twitter Instagram Youtube TripAdvisor Sign up for the Venice Theatre Newsletter - Download our free marketing resources at https://wellattended.com/resources