Mobile Presence on Cranberry.fm
About This Show
Your customer is already mobile, so being mobile-ready and mobile FIRST should be your top priority. Whether you're a brand marketer managing mobile advertising campaigns, an enterprise determined to super-charge your customer service, or an app developer focused on driving engagement with your app after the download, Mobile Presence is your destination for the trends, tools and tips that will allow you to connect with your customers and increase revenues.
Most Recent Episode
Dating Apps Provide Blueprint To Perfect Performance Marketing
6 days ago
Dating apps represent some of the highest grossing non-gaming apps in the App Store, proof that they understand performance marketing better than most. Our host Peggy Anne Salz catches up with Thomas Hadjadj, a recognized Mobile Hero and Head of Display Europe at Meetic -Europe's largest dating service and one of 45 dating brands within the Match Group. Why do dating apps excel in using paid campaigns to acquire users who keep coming back to the app? How do they engage and re-engage users on challenging channels such as Snapchat -- and what can ALL marketers learn from their approach? These are just a few of the questions covered in this informative and informal episode in our ongoing look at the performance marketing Mobile Heroes as chosen by Liftoff.
Episodes of This Show
6 days ago