Entrepreneur Effect on Cranberry.fm
About This Show
You are dedicated and devoted to a life of developing new ideas and innovations. Willing to take calculated career risks achieving independent wealth and success. Then you are ready to experience…The Entrepreneur Effect. The Entrepreneur Effect will highlight opportunities for entrepreneurs in digital marketing through interesting, practical and thought-provoking interviews and monologues on strategic topics such as product, positioning, pricing, packaging and promotion. No matter the economic outlook, increase your income and be your own boss by listening to the Entrepreneur Effect.
Most Recent Episode
Employees Don’t Work For Companies; They Work For People
7 days ago
Today Dush is joined by Roberta Matuson, president of Matuson Consulting. Roberta Matuson, in her upcoming book THE MAGNETIC LEADER: How Irresistible Leaders Attract Employees, Customers, and Profits (Routledge; March 2017), asks us to consider that the quality of a company’s leadership is the most important factor in attracting and retaining high-quality employees. Instead of offering crazy perks, companies need to focus on the one perk they can’t get anywhere else, which is the opportunity to work with a truly magnetic leader. The president of Matuson Consulting, She has helped leaders in Fortune 500 companies, including General Motors, New Balance, The Boston Beer Company, and small to medium-sized businesses achieve dramatic growth and market leadership through the maximization of talent. She is known globally as “The Talent Maximizer.” She is the author of Suddenly In Charge, which was a Washington Post Top 5 Business Book For Leaders, and Talent Magnetism. She is also an expert blogger for Forbes and Glass Door, and is a former monthly columnist for The Boston Business Journal.