CEO Coach on Cranberry.fm
About This Show
Everything you need to do business is on the web. From funding to finance, setup to staffing, branding to biz-dev, co-hosts Gillian Muessig and Anne Kennedy have between them, more than 50 years of success in nurturing businesses to become global brands. Gillian co-founded Moz and serves on boards on four continents. Anne was a founding board member of Helium.com and guided numerous Internet start-ups, including Zillow. Together, and with occasional guest experts, they break down the art of small business from the ground up.
Most Recent Episode
Everything About Metrics: What's Important And What's Not
Gillian and Anne revisit metrics to take a deeper dive into finding the right measurements in your business for clarity and intelligence-based decisions. Rigor is critical such as what to measure, as is a comprehensive look at event streams. There is place for the broad metrics that make everyone feel good, such as numbers of downloads or clicks on an ad. But other measurements will inform how you run your business. Hear how to find such deep metrics and who in your company needs to collect them, and who needs to know the results. Everybody in your company needs to collect metrics regularly. Some metrics require daily – or more frequent tracking. Others, often those for Boards of Directors, require aggregation and monthly, quarterly, and annual tracking. Who needs what, when and where deserves your attention to be sure that your teams have the power they require to optimize your success.