System Execution Podcast
About This Show
The System Execution Podcast is focused on the strategy and systems behind today’s successful companies…with a twist…you don’t just get to see where someone is once and then never hear about them again. Instead, System Execution dives deep into the systems and processes businesses are using and developing today. Then, we check back with them over the year to see how things have changed and what they have learned. Getting your ideas off of the white board and into use takes critical decision making, creativity, and a learning curve through iterations. But these systems often mean the difference between success or failure for your company…And you get to see inside the process.
Your host, Vera Fischer, seeks out business leaders to share their tried and true systems and uncovers a variety of systems and processes, both simple and complex, to use in your organization. Are your systems ready to face the competition?
Proper systems. Proper execution. More sanity.
System Execution Podcast.
Most Recent Episode
Episode 27: 6 Brand Authenticity Strategies for Reinforcing a Strong Brand Perception, with Vera Fischer
2 days ago
Vera Fischer began her career in residential real estate, working her way up from Leasing Agent to Property Manager. She segued to Operations Manager for the first privately held Cognitive Rehabilitation clinic in Austin, Texas. In 1993, Vera launched her career at GSD&M, an internationally known advertising agency. After various positions within several Austin area agencies, Vera went client-side to Forgent Networks. There she managed and implemented a multi-million dollar marketing budget for several years. In 2004, Vera founded her agency, 97 Degrees West known as The Brand Marketing Agency. Since 2004, the agency has survived both recessions and shown significant growth since 2012. Clients include: LS Tractor USA, United Heritage Credit Union, FirstCare Health Plans and several area small businesses in real estate, oil & gas and specialty medical practices. 97 Degrees West has been the recipient of 15 international creative and marketing awards including a Stevie Award from the American Business Association. Vera is a member of the University Area Rotary Club, a member of the Advisory Board for the School of Journalism and Mass Communication at Texas State University, a Mentor at Capital Factory and most recently, was accepted to the Master’s program at Texas State University in Strategic Communications. What you’ll learn about in this episode: Brand authenticity: what is it? What brand really means Why achieving brand authenticity means gaining loyalty Why saying your brand is authentic is never the answer The 6 strategies for building brand authenticity Ways to contact Vera: Twitter: @systemexecution Twitter: @VeraFischer97 A transcript of this episode is available here: systemexecution.com/brand-authenticity-strategies