System Execution Podcast
About This Show
The System Execution Podcast is focused on the strategy and systems behind today’s successful companies…with a twist…you don’t just get to see where someone is once and then never hear about them again. Instead, System Execution dives deep into the systems and processes businesses are using and developing today. Then, we check back with them over the year to see how things have changed and what they have learned. Getting your ideas off of the white board and into use takes critical decision making, creativity, and a learning curve through iterations. But these systems often mean the difference between success or failure for your company…And you get to see inside the process.
Your host, Vera Fischer, seeks out business leaders to share their tried and true systems and uncovers a variety of systems and processes, both simple and complex, to use in your organization. Are your systems ready to face the competition?
Proper systems. Proper execution. More sanity.
System Execution Podcast.
Most Recent Episode
Episode 13: The Value of Platform Building, with Wendy Keller
3 days ago
Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker, acclaimed book marketing consultant, and branding expert. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine; and as associate publisher of Los Angeles’ then-second-largest Spanish language weekly, La Gaceta. She is the author 31 published books under 9 names, plus dozens of self-published books, and is responsible for over +1,500 deals sold for other authors – including 17 New York Times best sellers and 9 international best sellers. She not only gets to live her own “writer dream”, she and her team at Keller Media get to make that dream come true for lots of other people! Wendy writes, speaks and consults on business topics including: brand building, publishing, speaking, platform building and marketing (a book, a speech, a product or a service). Keller Media trains people to become (more) successful authors, speakers and entrepreneurs. What you’ll learn about in this episode: Wendy’s background How Wendy got into platform building Why platform building is more than marketing Wendy’s Biz Quiz for figuring out the kind of platform that is best for you Why you don’t have to everything and be everywhere to build a platform How Wendy customizes platforms based on her clients’ goals Assembling the right equipment for starting to build your platform (ex: if you’re starting a podcast, you need audio equipment) Testing your content against the real world, figuring out what people respond the most to, and leveraging the heck out of it Why you need to run Facebook ads — and how to do it effectively How to spend your marketing budget What to do when response starts to wain The screening process Wendy and her team do before taking on clients Why speaking for free can be a good strategy in the right industries What’s next for Wendy Ways to contact Wendy: Book: “The Ultimate Guide to Platform Building” BizQuiz: www.kellermedia.com/bizquiz For a transcript of to