Unthinkable | Trust Your Intuition
About This Show
Every Monday morning on your commute to work, join Jay Acunzo and thousands of craft-driven creators on a collective journey to answer one question: What does it take to trust your intuition?
You'll get one new hypothesis each week, explored through irresistible stories. You'll go outside your echo chamber to meet creators who make you question conventional thinking, as well as hear from top creative minds in your industry who zig when others zag and find success with big ideas and small side projects alike.
Together, we'll uncover the experiences, skills, and thinking we need to hone our intuition — not so someone else can decide something for you, but so you are inspired and empowered to trust your intuition and decide for yourself.
Are you ready to do the Unthinkable?
Most Recent Episode
7 days ago
Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at unthinkable.fm or text TRUST to 444999. TODAY: If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best? Go outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he's crazy, despite mountains of data from Harvard PhDs saying otherwise. Then, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow. LINKS TO KNOW: Andrew Littlefield: http://twitter.com/fsuandrew Mike Brown: https://twitter.com/mikebrowndwc Death Wish Coffee: https://www.deathwishcoffee.com/ Say hi to Jay on Twitter: twitter.com/jayacunzo Or go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo TOPICS DISCUSSED: College Football Best Practices Marketing Coffee Super Bowl TV Advertising Ecommerce Craft Creativity Intuition