Actionable Real Estate Marketing by Easy Agent Pro
About This Show
Real Estate Marketing is tough. You've got tons of other people out there reading the same blogs and tips online. We're going to get into the stuff that doesn't get talked about and leave you with marketing to take action on.
Easy Agent Pro provides tons of free content to Realtors on our website.
Most Recent Episode
4 Steps For Non-Tech Realtors To Get Leads From Youtube
Feb 7 15
Do you want to be on Youtube? Of course you do! There are tons of people searching directly on Youtube for videos and Google actively promotes Youtube videos in their searches.
Making local videos and putting them on your blog is a great way to start getting leads online. Heres how to do it:
Pssst: Easy Agent Pro sells Lead Sites to realtors for only $397. Check them out here. Or get our FREE course here.
1) Quality Counts
Sorry guys...I always try to tell you the cheapest, most free way to get the job done and get leads.
But, You cant fake video quality. AND bad quality videos just dont get results.
There is just no way around it. You have to invest in a quality camera/video recorder. I suggest investing in something like this:
Canon EOS Rebel T3i
This camera comes with a tripod and all the things you will need to make your videos. Or you could try a Go Pro HERO.
Ive tried using iPhone apps...and other cheaper cameras. It works fine for photos because you can shrink the photos and edit them. But video is different.
Quality just simply matters more.
You need quality video. And the cool thing is once you have these videos up on the web they live forever. Plus, Im going to show you some cool tips to film these yourself.
So, go get your camera/video recorder if you already have one. Or invest in one if you dont. And see you at step #2!
2) Commit To A Schedule:
How often do you go to the gym? When do you do laundry? Im terrible at those two things. And my guess is that a fair number of you are too.
The best thing I can suggest when it comes to making videos is doing it regularly. You can have the best video in the world. And no one will see it if you only post one video.
There becomes an echo effect if you commit to a schedule and publish multiple videos. Typically, you will see steady growth through the first 5-8 videos. Then somewhere close to video 10 youll breakthrough! :)
One of your videos will make it and get seen.
Consistency is a great thing for business. You do not want to go viral! You want consistent steady growth. And over-time these videos will become a valuable asset to your business.
3) Recording And Editing:
Ok...so this was the part that I was scared of. I didnt want to mess up on video. So, Im going to try to make this as simple as possible.
The first step in making sure you dont mess up and building confidence is to outline the video. You really dont want to do a bunch of editing