Anna Goldstein's Profit With Purpose
About This Show
Anna Goldstein is an NYU certified coach, entrepreneur, Huffington Post contributor, former nationally ranked tennis player and author. The Profit With Purpose show is an informative and uplifting podcast where Anna dives into lives of entrepreneurs, healers, and change-makers who are making money through living their purpose. The goal is to provide practical tips to inspire you to be profitable living your life’s purpose. As a student of psychology, new age thinking, meditation, mindfulness techniques and yoga, Anna weaves these spiritual principles into her show. Find out more at: annagoldstein.com.
Most Recent Episode
#28: Sarah Ancalmo-Ashman: Branding, Make Your Statement, and Stand Out From the Crowd
6 days ago
Sarah Ancalmo Ashman is a brand and business strategist, creative director, designer, stylist and writer. With over 15 years of working with big brands like Esteem Lauder, Coach, Madonna, Ted Baker London, Jimmy Fallon and more… she waved goodbye to her commercial career and Public Persona Studio was born to provide the very same strategies, techniques, and discerning eye that she brought to big brands to rule-breaking, name-taking female entrepreneurs + thought-leaders. She works with clients to capture and convey their one-of-a-kind personality, transforming their stories and inspirations into a cohesive brand that captivates and communicates all the important info on their behalf. In other words, she aims to help her clients stand out—miles (and millions) above the competition. What is the definition of branding from your perspective? There are various definitions for branding. Usually people think of branding as coming up with a new logo whey they need branding. However, the process of branding is a deep and thorough process. Designing a logo is usually the last thing you do in the process of branding. For small business owners, who are the face of their brand, branding is extremely important. It is all about making sure people get to know more about you, your ideal clients/customers and the services you provide. If it is done right, branding is a deep and lengthy process. The main purpose of branding is to lay down solid foundation for your business, help you to distinguish yourself in the market. How do you help people brand in accordance with their business? Sarah previously worked in advertising world for about 15 years and learned the traditional branding methodologies, which are applicable for big businesses and brands. After she started her own business, she found out that the traditional rules she learnt do not really apply in her own business. When you are trying to start a business, trying to brand or rebrand yourself, it is so hard to be able to see yourself for who you are, what makes you unique with respect to your business. Sarah helps people pull out such information by asking tons of questions, lot of self-analysis is involv