Episode Info

Episode Info: Greg Cope White is a produced television writer. He also steps in front of the camera and hosts. The Pink Marine, his first book, just came out in November, 2015. His writing credits include HBO’s Dream On, Norman Lear’s The Powers That Be and 704 Hauser, Fox’s Life With Louie, Sony’s animated series Jumanji, and Disney’s Social Studies. I interviewed Greg almost exactly a year ago today. He returns to the podcast to share the lessons he’s learned from publishing his first book, the advantages of self-publishing over traditional publishing, and the marketing tactics that have been successful for him. Here’s Greg’s story: Greg began shopping his book, The Pink Marine around to traditional publishing houses in early 2015. Around April 2015 he narrowed it down to two publishing offers. The first was with a reputable publishing house, but in the offer letter they said, “we love his story and his voice, we’re just concerned his book will get lost in our list next year.” Greg didn’t want to get lost on any list so he opted to go with the publisher his agent had worked with before. The only hint of concern his agent had was that this person changed publishing houses four times in the last 20 years. Because they had a successful working relationship before and because Greg was told by the publisher that his book did not need editing they decided to go with that publisher. Greg signed a contract with the publisher in April 2015. When he got the gallies from the publisher they were terrible. He started editing them as if they were a television script and sent them back to the publisher. The publisher informed him he would have no control over the design and layout of the book. Greg got his agent involved and took over control of the design and layout of the book. The book was published in November of 2015 and the cover was blurry because the cover designer the publisher insisted upon purchased the lo-res image when creating the cover for the book. That’s when Greg and his agent started to get really concerned. Through November and December there was no e-book version of The Pink Marine available. Greg’s agent estimates that he lost out on 15,000 e-book sales because of this. In mid-December Greg was in New York doing promotional stuff for the Food Network. He met with his Ingrams Representative and asked them if his next book was self published would they stillRead more »

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