About This Show
An entertaining podcast that covers marketing and advertising trends and topics. The team reviews the latest industry news headlines, debates some controversial topics and discusses which new marketing trends are here to stay and which will come and go faster than a flash mob at the mall. Along with their guests, our hosts provide useful and often humorous insights designed for marketers from any industry or company size. From the latest innovations in advertising and web design to the ever-changing world of social media, thunder::tech offers insights that help marketers stay on top of this fast-paced world.
Most Recent Episode
Episode 49: Lead Scoring: What Marketers Need to Know
All brands want to drive leads, but not all leads are created equal. In this episode, co-hosts Craig Israel and Eric Crilow get the inside scoop on lead scoring methodology from thunder::tech’s Marketing Automation Specialist Kyle Coughlin. Lead scoring helps sales and marketing teams rank prospects to pinpoint their sales-readiness and focus on leads that are most likely to be converted into buyers. By monitoring engagement with various content and disqualifying prospects that don’t meet certain criteria, marketers can identify and nurture only the most qualified leads.