Life Unsettled with Thomas O'Grady
About This Show
Life Unsettled gives economic, business and personal advice toward breakthrough success via insights with motivation and inspirational stories in episodes. Discover how you can catapult your career, business or personal success. Be inspired to create multiple income streams and positive outlook for now and new perspectives on retirement. Thomas speaks from experience and knowledge as a PhD in Mathematical and Statistical Economics, built several companies. Discussions include marketing, customer acquisition, customer satisfaction, social media, outsourcing, automation, Facebook, YouTube, Twitter, podcasting and what it takes to be a success.
Most Recent Episode
98 – Branding, Position your Business and Self
Let’s talk about branding and positioning your strategy. I truly mean your strategy. This can be your business or yourself. If you’re dating, you must have a brand to position yourself. You must be appealing to someone else. It doesn’t matter what you’re talking about. This is crucial.
I’m going to get to products very quickly and very soon, but first I want to talk a little bit about the positioning, and the scope and breadth of a brand or a strategy. If you have it too narrow a scope, you may have difficulty broadening your appeal. We’re always hearing about find your niche. Find your niche. If you define it so narrow you will not be able to branch out very easily. You’ll have to create a new brand or a different brand, it becomes very, very difficult. However, if you can position it in such a way that it implies something more even though you’re selling. Can it easily adapt to something more, that can be very different? It depends on how you position it, how you sell it. What you do with that brand as you’re marketing it, as you’re selling it.
Even Big Brands make Branding Mistakes or Over Reach
Look at some of the big brands that really stand out. As soon as you mention them you immediately know what they are and what they stand for. Colgate, Heinz, Harley Davidson, Xerox. All of them have very strong brands, and you know what it means as soon as you hear the name. Wasn’t always that way.
Yes, Colgate always was toothpaste, but they decided they had something else and they actually introduced lasagna. Can you imagine Colgate lasagna? Just the thought of it doesn’t seem realistic.
Harley Davidson came out with a cologne. Maybe that might work for some limited group of people who like the smell of Harleys, but for most people cologne and Harley Davidson just don’t match very well.
Heinz came out with another sauce. They were so good with the Heinz-57, the Heinz Ketchup, they came out with a green sauce. The green sauce for Heinz was at first attractive to a bunch of little kids. The kids thought it cool or fun, but they of course aren’t going to be the ones that are going to stay interested in something like that for a long period of time. It wouldn’t matter what the flavor and other things were. It just was not consistent with their brand image. It’s not appealing.
Branding even relates to your own image
You may have a very good product, but if the image of your compan
Rated 5 out of
I simply L-O-V-E “Life Unsettled”! Thomas is an amazing host and along with his incredible lineup of guests talks about various aspects that can really help you become the TRUE YOU. Hit SUBSCRIBE now!
Date published: 2015-01-23
Rated 5 out of
Very Inspirational and Practical !!!!!
It is very refreshing to hear that Efrat Avnor became a peak mental performance coach while walking her talk and not by simply repeating famous and known phrases!
Date published: 2014-09-06
Rated 5 out of
Great Show - Usable, Actionable Info and Advice
I've listened to 7 of the episodes and got some great ideas from each and every one! My business model is changing a bit because of what I learned.
Date published: 2014-10-04