This Mobile Life
About This Show
This Mobile Life is a podcast that explores the different aspects about mobile & being mobile by living in the cloud. We discuss & share insights into what's happening in the industry. From mobile product management, mobile design, marketing, wireframing, mobile video, SaaS and the latest news. In the podcasts, Matthew Ho interviews experts from around the world. These podcasts are available on Soundcloud, iTunes, Stitcher, TuneIn and your favourite podcasting apps! This Mobile Life is by Inspiredworlds.
Most Recent Episode
App Store Optimisation with Gabriel Machuret from ASO Agency (S2E12)
We chat to THE App Store Optimisation (ASO) expert, Gabriel Machuret from ASO Agency. Gabriel has written the first book on ASO, has courses on Udemy and has worked on ASO for hundreds of mobile apps. His clients include EA Games, Redbull and Xerox. He also has a podcast on ASO!
We discuss the following questions:
1. Why is ASO important for apps?
2. Why is app store search broken?
3. How do you approach ASO?
4. What are Apple Search ads?
5. Is is similar to SEM? From reading your books seems that there is a lot of parallels to google adwords.
6. What is ASO desk and how does it help marketing of apps?
7. What do you think about upcoming iTunes changes?
- Developers can respond to app store feedback
- Rate apps without leaving app
8. How is it working remotely and living 5 hours from Sydney & Melbourne?
* ASO Agency: http://asoagency.com
* ASO Desk: http://asodesk.com
* Facebook: https://www.facebook.com/gabriel.machuret.1
* Fix The App Store http://fixtheappstore.com
* Zero Excuses ebook: https://www.amazon.com.au/Zero-Excuses-live-Beautiful-Life-ebook/dp/B01N322I5G
* Podcast: https://www.spreaker.com/user/9491507
* Mobile App Size On Downloads: https://segment.com/blog/mobile-app-size-effect-on-downloads/
This podcast is also available on:
Go to my blog http://inspiredworlds.com to check out the blog for more info!