Today’s topic is “Don’t let perfection be the enemy of getting started” and today’s guest has an agency called The McGuire Content Marketing Agency; Robert McGuire is an expert in content marketing and he wrote a post which was all about today’s topic of discussion. Why do we feel the need to be perfect? We feel a need for perfection because we are worried, we fear that we will make a mistake or that we will fail and a lot of time we fear investing time and resources into something because we lack the confidence up-front as to how a plan is going to work. If you think about digital content marketing - it is really about experimenting, testing theories, optimizing and moving on; if you don’t have a move fast attitude you will send a very long time just digging through data that is already accessible. How to develop a plan that isn’t so overwhelming? David talks about his original plan for his podcast – two shows a week, a hundred and four shows a year, all the topics he would cover, his guests – his plan became so overwhelming he had to just put it aside and say let’s just do it. It all starts with knowing who your audience is, develop a template which cover the basic elements of what you offer, and assign yourself deliverables. Robert’s Logic Model Template... Is that available on his website? Not yet – but very soon Practical steps to keep up with the content Robert’s agency is known for high quality content and, his advice to everyone is to have a niche – don’t try to be all things to all people, don’t worry about leaving money on the table and try to add value to your clients and their business. When do entrepreneurs need an agency like Robert’s? The short answer to that would be when they have a little bit more money than they have time. Oftentimes entrepreneurs know they need to grow and if they have someone focusing on A to Z – content marketing sometimes fall through the cracks and that’s when they end up with an agency. Most of Robert’s clients are typically those with revenues under five million dollars. Stay in touch...a link to Robert’s logic model template will be posted soon.