The Trade Show Show
About This Show
$80 Billion per year is spent on Trade Shows in the U.S. They are - and probably always will be - a crucial part of the sales process. Face-To-Face Selling remains supreme!
Sadly, research shows that only about 30% of that investment generates any return. The Trade Show Show is dedicated to boosting your trade show ROI.
Most Recent Episode
Mel White of Classic Exhibits
Recorded live at the 2016 Red Diamond Congress… Ever get the feeling that an entire company genuinely loves its job? Couldn’t help picking up that vibe when Mel White, Vice President of Classic Exhibits stopped by the both. When it comes to designing and building exhibits for trade shows and special events, this outfit is [...]