The Yin and Yang Show: A Marketing and Sales Conversation
About This Show
The Yin and Yang Show: A Marketing and Sales Conversation is a sales and marketing podcast born from a former copier dealer marketer and a HubCast sales expert. Lindsay Kelley, President of Prospect Builder, a HubSpot certified Gold partner, worked inside a dealership for 4 years running the marketing department. Brian Signorelli, an entrepreneur and current sales director at HubSpot, a lead generation and marketing automation platform. Together, they tackle the issue of sales inside the office technology space and uncover strategies and tactics copier dealerships and managed can use to reach buyers and grow sales.
Most Recent Episode
Prospecting Sales Sequences: A Step-by-Step Overview
6 days ago
How many attempts do your reps make when reaching out to a prospect? Are the tasks call oriented or email based? Are they using social media as a connection attempt? When your sales team is setting up their prospecting email communications, are they thinking about how each email flows to the next? Are they remembering who they sent emails to and did they create tasks to move them through the sales funnel? Without a process and plan, it’s easy for reps to lose track of their activities. With a tool like sales sequences, they’re able to set up one-to-one sales workflows with tasks and emails that trigger to their prospect automatically. This episode walks through what a good sales sequence looks like. What should the reps send? How long of a period should the sequence take? What's the delay time between the tasks?