The Unofficial Shopify Podcast
About This Show
“How is an entrepreneur like me supposed to scale my Shopify store?” That's what The Unofficial Shopify Podcast aims to answer. Discover new opportunities to grow your store from the world’s most successful Shopify entrepreneurs. Hosted by Kurt Elster, a senior ecommerce consultant and Shopify Plus Expert, The Unofficial Shopify Podcast is not authorized, endorsed, or sponsored by Shopify– It's a no holds barred discussion of ecommerce growth strategy and tactics.
Most Recent Episode
4X Your Black Friday Emails with Segmentation
2 days ago
Last week we heard from Kaleigh Moore on ecommerce trends that will optimize your store in preparation for Black Friday
One of the suggestions from that episode that got most excited was the idea of a buyer’s guide– specifically having customers segment themselves into new vs returning customers by offering a buyer’s guide on the home page.
That’s a simple but powerful example of customer segmentation.
Right now, nearly all websites treat all visitors the same.
But our customers aren’t the same.
If we can segment them based on their interests and actions, then we can personalize their experience, and make our marketing much more relevant to them.
To discuss the realities of personalization, is RightMessage founder Brennan Dunn. RightMessage is a software company that helps bring on-site personalization to the masses.
Rated 4 out of
I'm a huge podcast listener and Shopify store owner so I was happy when this podcast came along. Lots of interesting stories and love to hear the answer to the question posed every episode about the guests favorite app to use for their business. I do wish there were more interviews with newer shopify store owners so see how they are reaching their success. And it could just be me that's noticed this, but the host tends to interrupt the guest to tell his own opinion or story without letting the guest finish their thought - which I find annoying and amusing at same time. :)
Date published: 2016-09-07
Rated 5 out of
Really enjoyed the episode with Mac from Shopify. New Listener!
Date published: 2016-11-16