The Startup Chat with Steli & Hiten
About This Show
Unfiltered insights and actionable advice straight from the trenches of startup and business life by Steli Efti and Hiten Shah, two serial entrepreneurs who've both built multi-million dollar SaaS startups.
Most Recent Episode
201: How to Kill Features in Your Product
1 day ago
In today’s episode, Steli and Hiten talk about the process of killing features in your product. Steli and Hiten discuss the difficulty tied to killing a feature, but how it can be necessary to simplify your product. Since killing a feature can affect your current clients, they also discuss how to handle this transaction in a way that builds trust. Tune in to find out when it’s time for you to kill a feature, why Hiten believes killing a feature is an brand building opportunity with customers, and how to prevent the need to kill a feature in the first place. Time Stamped Show Notes: 00:05 – Today’s episode is about how to kill features in your product 00:35 – Killing features is part of building a great product 01:03 – Hiten re-branded his site to Product Habits so that they could focus on creating better products 01:58 – Steli says that in order to make a product better, it should go through different versions 02:50 – It is hard to kill something that already exists in your product 03:14 – Hiten says it’s hard to kill a feature because there are emotions attached to it 03:43 – An easy way to get over the emotional aspect is to check what is and isn't being utilized by your user base 04:50 – Make the process objective and easy to discuss 05:15 – You also have to check sales versus utilization 06:23 – Hiten says that as a project manager, you have to look at data constantly and consistently