The Startup Chat with Steli & Hiten
About This Show
Unfiltered insights and actionable advice straight from the trenches of startup and business life by Steli Efti and Hiten Shah, two serial entrepreneurs who've both built multi-million dollar SaaS startups.
Most Recent Episode
174: Self-Service vs Human-Touch in SaaS
< 1 day ago
In this episode, Steli and Hiten debate which is best: self serve or non self serve SaaS applications. Technology has evolved the business transaction to a point where salespeople have become redundant, but is automated sales the best way or do consumers still need that human interaction? Tune in to the discussion as Steli and Hiten lay out the pros and cons of both applications and the most important factors to consider as you choose your sales model. Time Stamped Show Notes: 00:35 – Self serve SaaS applications: the customer signs up for trial and later subscribes on their own 01:03 – The non-self serve model is when there is human interaction to initiate the sale 02:18 – Steli discusses the emerging trend in sales; will the future of sales will be automated with bots and AI? 03:36 – To Hiten, people are used to use self service rather than full service 04:02 – Hiten still sees some companies doing full service 04:33 – Traditionally, the group has been divided 05:26 – The larger the customer base, the more they want to ask a salesperson what they’re subscribing to 06:12 – “Everything depends on your customer” 07:53 – As long as humans are involved with the process, there’s going to be friction 08:20 – Humans like buying things from other humans 08:54 – The more difficult the buying decision is around your software product, the more you need humans to help in the decision making process 09:53 – Hopefully, technology will allow humans to increase their produc